Required Text

• David A. Aaker (2011), Strategic Market Management - 9th Edition
  ISBN: 978-0-470-31724-2

• If you have special needs, such as those addressed by the Americans withDisabilities Act (ADA) and need special assistance, please notify the course instructor immediately. Reasonable efforts will be made to accommodate your needs.

• Unfortunately, it has become necessary to resort to extreme measures to make sure that students do their own work and do not simply copy others' words/thoughts/ideas. More information on this matter will be presented in class. Basically, if any student paper contains any wording that duplicates (or comes very close to) any wording of any other writer or paper, you will be charged with plagiarism. If it is found that you have in fact copied work from any other source, it will go into your permanent college record, and you will also be penalized by the instructor. The first incident of plagiarism will result in a warning and/or a grade of 0 on the assignment. The second incident of plagiarism will result in an F (0.0) grade for the course.
  
  The Turn-it-in course name is: MKT517Spring2012
  The Turn-it-in course ID# is: 4691300
  The Turn-it-in course Password is: password

• Any behavior that is disrespectful to, or has the potential to distract the instructor or other class members will not be tolerated. Examples include: eating food, tobacco usage, making rude comments to the instructor or other students, unauthorized use of computers while class is officially in session, reading the paper or other material not directly relevant to class.

• Attendance during the live class sessions is expected and encouraged. We will have a total of seven (7) live class sessions (not counting the introductory class). If you don't attend any live session, then you must complete a paper associated with that topic and have it sumbmitted to turn-in-in by the time of the next class session.

• If you miss a class, do not expect me to help you discover what you have missed. However, if you must miss class for a "good" reason (e.g. job interview, traveling as part of a sports or academic team, inability to get a baby sitter, personal illness, etc.), AND provide me with advance notification of your impending absence, I will be willing to try to help you with course material that you had to miss. To provide advance notification, please leave a phone-mail message at (575) 562-2352, or send an e-mail to: john.stockmyer@enmu.edu
  

• An important feature to a course such as this is student participation. Therefore, all students are expected to attend each class prepared and willing to contribute their opinions, points of view and experiences to the discussion. Note that attendance is a necessary but not sufficient condition for course participation. I expect each of you to make at least two (or more) meaningful contributions per live class session.

  Students are urged to keep a record of how they have contributed to the class. The instructor will determine your final course participation grade based upon the following factors:

  • The Instructor's overall perception of your in-class and out of class participation
  • Other class members' comments regarding your participation
  • Your own self-appraisal of your participation

• In order to examine marketing topics in depth, you will work on several out-of-class assignments. Details on these assignments are accessible on the MKT 517 Course Page. All assignments are to be turned in by the class on the scheduled date. Late assignments will usually be assessed a penalty of   5% per calendar day late. Keep back-up copies of all assignments!

Assignments will be graded both on the basis of intellectual content, and the clarity and quality of your writing. Points will also be deducted for spelling and grammatical errors.

All written assignments must include the following information on the first page of all papers submitted:

• The title of the assignment
• If an article was the focus of the assignment, provide the Title of the article, the Author, and the Journal or Magazine where the article originally appeared (if available). If the publication is strictly electronic, provide the electronic publication's URL
• your name
• the name of the instructor
• the Class and class time (i.e.: MKT 517 / Tuesdays 7:00-9:30)
• the Semester (i.e.: Spring 2012)
• the date the assignment is submitted

Course Grading (Weights):

• The final grades will be determined by the following weights:
  

  
  3-4 Cases (written)    @ 100 points each
  7 Live Class Sessions* @ 100 points each
  Final Marketing Paper  @ 400 points
  
  Total Points Possible: 1400-1500 points

  *NOTE: Students that cannot participate in the live class sessions must submit a written assignment in lieu of live participation. If you do not attend the live class session, you will forfeit the 100 points associated with that live class.

• The final letter grades will be based on a straight percentage grading system. The grading cut-offs are as follows:
  

   
  [A] 90.0%-100%   [B] 80.0%-89.9%  [C] 70.0%-79.9% [D] 60.0%-69.9%   [F] 00.0%-59.9%