Principles of Marketing
MKT 201 Spring 2012

Section 1 - M/W/F 9:00-9:50 PM
COB 120
Instructor: John Stockmyer, Ph.D.
Course Web Site: www.johnstockmyer.com/enmu/
Office E-mail: john.stockmyer@enmu.edu
Office: COB 221 (575-562-2352)
Office Hours: [M/T/W/R: 1:00-3:00]        
(Additional office hours by appointment)

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COURSE INFORMATION
REQUIRED TEXTBOOK: MKTG⁴ (2010) Lamb, Hair, McDaniel
ISBN-13: 978-0-538-46824-4

Course Syllabus / Expectations

Topics Schedule

Additional Required Reading/Viewing for MKT 201:

• Powerpoint outlines for First Exam:
  
  
  • Chapter 1 (1.2 Mb)
    
    
  • Chapter 2 (4.6 Mb)
    
    
  • Chapter 4 (2.2 Mb)
    
    
• Sample Questions from an old Principles of Marketing first exam
  
  

Optional Reading/Viewing for MKT 201:

• February 8, 2012 Take a breath: You can get a caffeine fix from an inhaler
  
• January 25, 2012 Penney's slashing prices on all merchandise
  
• September 19, 2011 Wendy's remakes its burgers; here's how it did that
  
• March 17, 2011 Diet Coke passes Pepsi to become No. 2 soda in U.S.
  
• February 23, 2011 Heinz will adopt eco-friendly bottle for ketchup
  
• January 24, 2011 10 marketing trends popping up in 2011
  
• January 18, 2011 iPad has 'changed' 99-year-old woman's life
  
• January 18, 2011 Pediatricians call for a choke-proof hot dog
  
• January 18, 2011 Sony still losing on every PlayStation 3 it sells
  
• January 18, 2011 Audi's "green police" Super Bowl ad stirs controversy
  
• January 18, 2011 Century-Old Ban Lifted on Minimum Retail Pricing
  If you are interested, The Supreme Court Ruling is HERE (.pdf file 400Kb)
• January 18, 2011   McDonald's loses trademark fight against McCurry

This page last updated: February 8, 2012